Why Global warming won't go viral

For nearly 30 years, scientists and activists have been warning us about the impacts of global warming. They have testified before Congress, rallied on the mall in Washington, presented at United Nations forums, produced and distributed movies, written emotionally powerful songs, and so much more. Despite these valiant efforts, the problem is scarcely closer to being solved now than it was when it first appeared in mainstream press in the early 1980′s.