Renaming Climate Change: can a new name finally make us take action?

Is there a better way to convey the urgency of the situation, while also encouraging folks to take action? Could the tools of branding and brand naming create a more resonant, powerful name?
https://adage.com/article/industry-insights/renaming-climate-change-can-new-name-finally-make-us-take-action/2218821?utm_source=Nature+Briefing&utm_campaign=1ebf825069-briefing-wk-20191129&utm_medium=email&utm_term=0_c9dfd39373-1ebf825069-42992875
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